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No More Drama, Please.
How House Republicans Alienated the Entire Political Spectrum On October 3rd, the House of Representatives, led by far right Republicans, ejected Rep. Kevin McCarthy from his position as Speaker of...
View ArticleCreators for the 2024 Election
In the past, many political candidates relied on macro-influencers, such as celebrities, athletes, and other big names, to spread campaign messages. In the upcoming 2024 elections, People First...
View ArticlePeople First Announce a Data-driven Influencer Marketing Solution
Today, Infegy and People First announced a partnership to power influencer marketing campaigns through unlimited access to social media insights. The partnership represents the most data-driven...
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Making a List…
Welcome to this month’s edition of our newsletter “If Brands Put People First” where we pop up in your inbox monthly with our analysis of campaigns, advertisements, and commercials from brands that we...
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2024 Election Guide: Activating Influencers in Politics
Over the past five years, we’ve witnessed the gradual adoption of influencer marketing as a viable strategy for political organizations. When we launched People First, much of our time was spent...
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Celebrity Influencers Go Up in Smoke
Welcome to this month’s edition of our newsletter “If Brands Put People First” where we pop up in your inbox monthly with our analysis of campaigns, advertisements, and commercials from brands that we...
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Two’s Company, Three’s a Crowd
Liberal Voters are Considering a Third Party Vote (But Democrats Can Win Them Back) November. It’s nine months away and yet it’s already the topic on everyone’s mind. The online discourse is a buzz...
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Adapt and Thrive: Political Communication in the Wake of Meta’s 2024 Revamp
We’re back with another Special Edition! With all the chaos in the air around Meta’s recent updates to how they treat political content on their platform, our Co-Founder Ryan Davis wanted to reassure...
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Social Media Saved Me
How Health & Wellness Brands Can Empower Women to Empower One Another In this month’s newsletter we’re celebrating Women’s History Month, the perfect time to reflect on how magnificent women are...
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Micros, Mids, & Macros: Creating the Perfect Influencer Campaign Mix
If brands put people first, there would be more authenticity and trust, engagement and persuasion, and true diversity and inclusion. Welcome to this month’s edition of our newsletter “If Brands Put...
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How Campaigns & Non-Profits Can Navigate TikTok Uncertainty
The Key: It’s all about diversifying your reach Nobody knows exactly how the United States’ TikTok ban will unfold and what implications this may have on social media in 2025. However, what we do know...
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What’s Your Creativity Suppression Cost?
How to optimize your creator strategy Read more: What’s Your Creativity Suppression Cost? Don’t miss our co-founder Ryan Davis on The Great Battlefield podcast, talking about how creators should be...
View ArticleM+R Benchmarks: How Nonprofits are Partnering with Influencers
It’s important to set your influencers up for success. Doing so requires a clear understanding of your organization’s goals – audience size, key demographics, overall views, daily engagement,...
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Pride-oritizing LGBTQ+ Health & Wellness
How Health & Wellness Brands Can Authentically Engage with the LGBTQ+ Community Beyond the Month of June In this month’s newsletter we’re reflecting on LGBTQ+ Pride Month, with a special focus on...
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2024 Influencer Election Guide – Summer Update
Now that we’re 109 days out, we’ve refreshed the guide to include all the latest information. Don’t miss our co-founder Ryan Davis feature in the New York Times, talking about how creators should be...
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One Size Fits None
How Harris Can Succeed with Tailored Social Messaging Kamala, Mamala, Madame Vice President, coconut tree – however you know her, Kamala Harris is suddenly everywhere. On July 21st, President Joe...
View ArticleCreator Marketing: The New Force in GOTV
By Ryan Davis, Co-Founder of People First Five years ago, when People First launched, Getting Out The Vote was the only tactic accepted by Democratic campaigns and political advocacy organizations...
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We Can DN-See the Future
The Top Five Themes That Put the Democratic National Convention Over the Top The Democratic National Convention recently wrapped up, capping Vice President Kamala Harris’ unprecedented rise to the...
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Creators For Kamala – Live Virtual Event on Thursday!
Join the largest-ever mobilization of influencers and creators (and their audiences!) in support of Kamala Harris. On Thursday at 8 PM ET, People First will host the largest-ever mobilization of...
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